Posts
After a week's break, I've discovered the blogs must be boring as reading has dropped off. I think I'll change my strategy. I'll talk about whatever comes to mind. Today I'll concentrate more on Promotion.
While writing a proposal for the Douglas Country Writer's Conference, I've discovered more on promotion. Try to be a guest blogger on popular blogs. Also search out interview opportunities. After hearing Dom Testa speak at AuthorU, I have a different outlook on interviewing.
He says your subject should be broad. If not, there will be no interest by media to do an interview. Suppose you've written on the life cycle of frogs. Who cares? Who wants to know about frogs? However, if you choose a subject such as his that says "Smart is Cool" to teens, you can land an interview.
In my case, Charles Russell appeals to a wide variety of people. How to look at art appeals to a large percentage of people although they don't realize it until they read my book. As one person posted on Facebook, "I'll never look at art in the same way again." Another woman made the same comment after attending my author visit at Evergreen Country Day School. That is my goal.
I tell a story on my website (www.LindaOsmundson.com) about an incident I experienced during the Moscow Treasures and Traditions exhibit during the 1990 World Games in Seattle, WA. Check it out.
I did land an interview on The Children's Authors Show. It will air April 27/28. You can fill out the form on the site to request an author interview. My Pelican publicist forwarded the information to me.
She also forwarded the information for a guest blog on Imagination Soup. The host hasn't informed me when the article will be posted.
Promotion is a never ending but necessary evil whether you publish with a publishing house or self-publish. Thank goodness I've received lots of help from the publicist and by word of mouth.
Tomorrow I mail the final submission as requested by Pelican after a contract was signed for the Frederic Remington's Art, the second book in the How the West Was Drawn series. Hopefully the book will be released in Spring, 2012. In the meantime, I'm concentrating on doing author visits at retirement communities during the summer.
Showing posts with label promotion. Show all posts
Showing posts with label promotion. Show all posts
Sunday, April 17, 2011
Sunday, April 3, 2011
Two months after the release
I'd like to take a break from The Writer's Journey for this post and catch you up on the first two months after the release of my book. Previous posts talked about the process of getting published, fulfilling all the publisher's requirements, and a little about promotion planning. Now I'll finish the story or, rather, continue it.
I wanted to "hit the road running." The first thing I did was ask my Pelican publicist exactly what she does so I would not step on anyone's toes. She responded with quite a few things. Actually, I feel I have three publicists at Pelican. The two others are the School Sales Manager, who sets up school visits, and the Western Sales Manager who sets up book signings. All have done their jobs. I've also worked at each endeavor.
Recently the publicist lined me up for a blog interview at DM Speaks on the Dabbling Mum. That interview required I fill out questions which the host posted online. Unfortunately, I thought it was step one rather than the final step. I might have responded with longer answers had I known.
In addition, she contacted me about The Authors Show, a web radio broadcast. I know the three steps for this show. I filled out the first set of questions. He returned more questions designed from the first set. I have answers outlined so I can't read them in the interview. He will call this week. Then, they edit the interview to 11-15 minutes, and let me know when it will air.
The publicist sent another contact for Imagination Soup. I wrote that blog post and sent it yesterday. I'm not sure when it will appear.
I lined up several book signings on my own and learned of a couple from Colorado Author's League of which I am a member. Of the four signings, one turned out great; another was mediocre; two were not so great. I have two more at the Fort Collins Barnes & Noble, one in conjunction with a school book fair and another with two 5th grade classes for each of two schools. They will learn about the book store business from the community relations person and about writing and my book from me.
I presented to a Newcomer's Coffee, networked through Small Business Development Center, sold books at my crafts group potluck, and a political luncheon. I mentored junior high writers, did two classroom author visits, attended a writer's conference and sold books at a retirees' luncheon.
Patricia Stoltey asked me to guest blog for her. I wrote on promotion. Recently I attended an Author U talk by Dom Testa and summarized it for my writers group. The Northern Colorado Writer's director asked if she could post it on The Writing Bug. It appeared last Wednesday.
During this two month period, I contacted local school media personnel and have more author visits lined up for April 12, 13, & 14. I'll visit another school but the date hasn't been set as yet.
I am applying to teach a workshop at a writer's conference. I forgot, I taught a writer's workshop at the Northern Colorado Writer's studio.
For two months, I put into practice the title of my conference workshop, Your Book is Released: Don't sit down, your work has just begun.
Of the first order of 250 books, I haven't enough to cover the three scheduled visits, so I ordered 250 more. They arrive tomorrow; the bill follows in a month. Thank goodness my husband is willing to float me until the books sell. Wish me luck. I hope they sell before the year is up!
I wanted to "hit the road running." The first thing I did was ask my Pelican publicist exactly what she does so I would not step on anyone's toes. She responded with quite a few things. Actually, I feel I have three publicists at Pelican. The two others are the School Sales Manager, who sets up school visits, and the Western Sales Manager who sets up book signings. All have done their jobs. I've also worked at each endeavor.
Recently the publicist lined me up for a blog interview at DM Speaks on the Dabbling Mum. That interview required I fill out questions which the host posted online. Unfortunately, I thought it was step one rather than the final step. I might have responded with longer answers had I known.
In addition, she contacted me about The Authors Show, a web radio broadcast. I know the three steps for this show. I filled out the first set of questions. He returned more questions designed from the first set. I have answers outlined so I can't read them in the interview. He will call this week. Then, they edit the interview to 11-15 minutes, and let me know when it will air.
The publicist sent another contact for Imagination Soup. I wrote that blog post and sent it yesterday. I'm not sure when it will appear.
I lined up several book signings on my own and learned of a couple from Colorado Author's League of which I am a member. Of the four signings, one turned out great; another was mediocre; two were not so great. I have two more at the Fort Collins Barnes & Noble, one in conjunction with a school book fair and another with two 5th grade classes for each of two schools. They will learn about the book store business from the community relations person and about writing and my book from me.
I presented to a Newcomer's Coffee, networked through Small Business Development Center, sold books at my crafts group potluck, and a political luncheon. I mentored junior high writers, did two classroom author visits, attended a writer's conference and sold books at a retirees' luncheon.
Patricia Stoltey asked me to guest blog for her. I wrote on promotion. Recently I attended an Author U talk by Dom Testa and summarized it for my writers group. The Northern Colorado Writer's director asked if she could post it on The Writing Bug. It appeared last Wednesday.
During this two month period, I contacted local school media personnel and have more author visits lined up for April 12, 13, & 14. I'll visit another school but the date hasn't been set as yet.
I am applying to teach a workshop at a writer's conference. I forgot, I taught a writer's workshop at the Northern Colorado Writer's studio.
For two months, I put into practice the title of my conference workshop, Your Book is Released: Don't sit down, your work has just begun.
Of the first order of 250 books, I haven't enough to cover the three scheduled visits, so I ordered 250 more. They arrive tomorrow; the bill follows in a month. Thank goodness my husband is willing to float me until the books sell. Wish me luck. I hope they sell before the year is up!
Tuesday, January 25, 2011
More Promotion
As a first book novice, I ask probably some dumb questions of my publisher. Friends, new acquaintances and professionals offer kinds of promotion suggestions. For instance, retired school personnel attended my memoir class on Saturday. Other students relayed information on museums unknown to me. All wanted to help me promote. Isn't that kind and considerate?
Librarians peruse book jobbers lists, especially Baker and Taylor. I wrote my contacts at Pelican to see if they list with that particular book jobber and they do. Librarians also depend on School Library Journal for reviews of books. Pelican sends review copies to them. I learned more about my publisher and how they promote. The goal remains to contact every possible entity which might speak in the author's favor.
Some class members drove from Cheyenne and suggested museum names to contact which were unknown to me. Now I have a lot of work to do.
On Friday I discovered the 255 pounds (10 boxes) of books I ordered fit nicely stacked in my office draped with a table cloth to give the appearance of a piece of furniture. Thank goodness the box sizes are small compared to what I imagined! Two stacks of unboxed books on top remind me to keep promoting.
One last note - don't forget to thank people. I spent Saturday writing notes of thanks to all my contacts at Pelican commending them for a job well done. The book looks fantastic and I am honored to have worked with Pelican Publishing. Now my job begins. Check my website for upcoming events.
Librarians peruse book jobbers lists, especially Baker and Taylor. I wrote my contacts at Pelican to see if they list with that particular book jobber and they do. Librarians also depend on School Library Journal for reviews of books. Pelican sends review copies to them. I learned more about my publisher and how they promote. The goal remains to contact every possible entity which might speak in the author's favor.
Some class members drove from Cheyenne and suggested museum names to contact which were unknown to me. Now I have a lot of work to do.
On Friday I discovered the 255 pounds (10 boxes) of books I ordered fit nicely stacked in my office draped with a table cloth to give the appearance of a piece of furniture. Thank goodness the box sizes are small compared to what I imagined! Two stacks of unboxed books on top remind me to keep promoting.
One last note - don't forget to thank people. I spent Saturday writing notes of thanks to all my contacts at Pelican commending them for a job well done. The book looks fantastic and I am honored to have worked with Pelican Publishing. Now my job begins. Check my website for upcoming events.
Thursday, January 20, 2011
Promotion continued
I discovered a little late how to contact schools about presentations. I emailed each school principal in Cheyenne before I learned.
If you want presentations advertised to schools, write the Media Director. Individual schools have one and there is a Media Director for each school district. I've heard from both. But, beware!
I offered local districts, or those not too far away, free presentations for the remainder of the school year. In checking with some local authors, I found they did the same for a short period - 6 mos. to a year. However, after that, they determined a set rate for visits.
Authors stick together on pricing or at least charging for their services. Two reasons: 1. If there is no charge, people think that is what you are worth - nothing. 2. Authors want a consistency, not in what is charged but that there is a charge in the first place.
Author's services have a value. I'm talking to myself now because I find it hard to charge schools when budgets are tight, or even charge period! My publisher, Pelican, gives schools a 40% discount. Then the school can charge the retail price and literally pay for the author visit. Course, they have to do some promotion to get parents to buy the books. I remember one author agreeing to visit for free, but, instead, required each child buy a book.
Because I have only one published book and no known reputation as yet, I charge $100 per classroom. If I visit one class, my book costs the school about $10.50 each and can be sold for the retail price of about $17 - a profit of $6.50. Let's estimate the profit at $6. That times 20 children equals $120 or $20 over the cost of my visit. Any other books sold are pure profit.
That said, I received a couple of emails wanting me to either extend the free offer into next year or send a free book to the school. All my advisors said a loud "NO." We'll see how many jobs I received.
If you want presentations advertised to schools, write the Media Director. Individual schools have one and there is a Media Director for each school district. I've heard from both. But, beware!
I offered local districts, or those not too far away, free presentations for the remainder of the school year. In checking with some local authors, I found they did the same for a short period - 6 mos. to a year. However, after that, they determined a set rate for visits.
Authors stick together on pricing or at least charging for their services. Two reasons: 1. If there is no charge, people think that is what you are worth - nothing. 2. Authors want a consistency, not in what is charged but that there is a charge in the first place.
Author's services have a value. I'm talking to myself now because I find it hard to charge schools when budgets are tight, or even charge period! My publisher, Pelican, gives schools a 40% discount. Then the school can charge the retail price and literally pay for the author visit. Course, they have to do some promotion to get parents to buy the books. I remember one author agreeing to visit for free, but, instead, required each child buy a book.
Because I have only one published book and no known reputation as yet, I charge $100 per classroom. If I visit one class, my book costs the school about $10.50 each and can be sold for the retail price of about $17 - a profit of $6.50. Let's estimate the profit at $6. That times 20 children equals $120 or $20 over the cost of my visit. Any other books sold are pure profit.
That said, I received a couple of emails wanting me to either extend the free offer into next year or send a free book to the school. All my advisors said a loud "NO." We'll see how many jobs I received.
Monday, August 30, 2010
Edits
The next step in publishing is the editing process. Late Friday, I received the edits for my Russell book from the editor at Pelican.
She used the tracking system on Microsoft Word. If you haven't used it, try it. Works great for editing or critiquing other's works. In Word 2007 it is found under "Review" and called "track changes." In older versions, it may be under tools or edit. The program draws a line through things to be deleted and color codes things to be added or moved. It was hard to follow in the edits but I managed. The editor suggested I send an email describing the placement of any revisions I suggested.
I thought I'd perfected the manuscript. Wrong! She moved things around, changed words and asks a lot of questions to clarify questions or information in the manuscript and description for the pictures. I liked what she'd done although there is still more to do with what I sent later this afternoon. My deadline was Sept. 3rd and I was determined to send it much earlier. Therefore, I hurried a little too much and missed some things. She wrote back and I finished late this afternoon.
That brings up another subject - commas and lists. Some grammar style books advocate the use of commas between lists until before the "and." They suggest you omit that comma. However, other manuals suggest still using that comma before "and." I've discovered it depends on the publisher. Unfortunately, I didn't realize Pelican requires a comma before "and." I could have saved the editor lots of work had I known their rules. I don't think that was mentioned in all the information I received. Perhaps they will include it for future authors.
Besides the edits, she informed me one of the picture's dpi was too low to use. When I'd downloaded the picture from the original CD, the computer couldn't handle 600 dpi so it downloaded at 96 dpi. Without realizing that, I sent the pictures. Today I sent the original CD with the 600 dpi. Hopefully, it won't get lost or I'll have to request another copy from the collector who sent it to me for free. That might be embarrassing. The moral of that story is check everything twice and even three times before sending it.
Another unrelated subject, I received my copies of Chicken Soup for the Soul: A Book of Miracles this past week. My story is on page 62 even though it states the author as the person who told me the story. CS changed the way they list "as told to stories." I still receive the check and the ten books but am not listed as the author. Bummer!
I also received the rough draft of a press release Pelican plans to send out. Since my editor decided the Introduction should be written to the child readers (a move I wholeheartedly supported), I needed to inform the woman of changes needed in the press release All the staff of Pelican have been absolutely wonderful. I hope to maintain a good relationship with each.
It seems like "when it rains it pours." Today, I planned to dedicate the day to tweaking two articles for Rocky Mountain Senior and writing two others. "The best laid plans of mice and men.......!"
She used the tracking system on Microsoft Word. If you haven't used it, try it. Works great for editing or critiquing other's works. In Word 2007 it is found under "Review" and called "track changes." In older versions, it may be under tools or edit. The program draws a line through things to be deleted and color codes things to be added or moved. It was hard to follow in the edits but I managed. The editor suggested I send an email describing the placement of any revisions I suggested.
I thought I'd perfected the manuscript. Wrong! She moved things around, changed words and asks a lot of questions to clarify questions or information in the manuscript and description for the pictures. I liked what she'd done although there is still more to do with what I sent later this afternoon. My deadline was Sept. 3rd and I was determined to send it much earlier. Therefore, I hurried a little too much and missed some things. She wrote back and I finished late this afternoon.
That brings up another subject - commas and lists. Some grammar style books advocate the use of commas between lists until before the "and." They suggest you omit that comma. However, other manuals suggest still using that comma before "and." I've discovered it depends on the publisher. Unfortunately, I didn't realize Pelican requires a comma before "and." I could have saved the editor lots of work had I known their rules. I don't think that was mentioned in all the information I received. Perhaps they will include it for future authors.
Besides the edits, she informed me one of the picture's dpi was too low to use. When I'd downloaded the picture from the original CD, the computer couldn't handle 600 dpi so it downloaded at 96 dpi. Without realizing that, I sent the pictures. Today I sent the original CD with the 600 dpi. Hopefully, it won't get lost or I'll have to request another copy from the collector who sent it to me for free. That might be embarrassing. The moral of that story is check everything twice and even three times before sending it.
Another unrelated subject, I received my copies of Chicken Soup for the Soul: A Book of Miracles this past week. My story is on page 62 even though it states the author as the person who told me the story. CS changed the way they list "as told to stories." I still receive the check and the ten books but am not listed as the author. Bummer!
I also received the rough draft of a press release Pelican plans to send out. Since my editor decided the Introduction should be written to the child readers (a move I wholeheartedly supported), I needed to inform the woman of changes needed in the press release All the staff of Pelican have been absolutely wonderful. I hope to maintain a good relationship with each.
It seems like "when it rains it pours." Today, I planned to dedicate the day to tweaking two articles for Rocky Mountain Senior and writing two others. "The best laid plans of mice and men.......!"
Friday, August 20, 2010
What to do now that the book is sold.
Pelican Publishing asked that I send pictures of any event in which I participated. This week I sent a picture taken at the Northern Colorado Writer's 1st Book Author Panel where I served as one of the presenters. That same day, Pelican posted it to their Facebook page. I'd done the same. Guess that's my first social media promotion. Hopefully, it went out to many people. Now I must concentrate on other Facebook promotions for the book.
One idea in "100 Ways to Market Your Children's Book" suggests getting to know the publisher's marketing team. I have to say, Pelican's team keeps me informed. Past blog posts covered ideas sent from the team. If they don't contact you, contact them with questions, ideas, pictures and a list of your book events. They will appreciate your promotion efforts.
While waiting for the book release, prepare a school presentation. I have permission from Amon Carter Museum to use the pictures from the book in educational programs. PowerPoint programs combine visuals with verbal comments. I don't want to give away the whole book in a presentation, but create enough interest that children will want the book. Even if yours is fiction, you can plan a reading and develop questions to discuss as well as suggestions of ways to use the book. Offer creating a script for a classroom play. Have children research something from the book, i.e., a time, place or event. They can create another place and write or tell a similar or new story. Take a character to the next level. Write a sequel. What did the character do after the end of the book?
On your website, create a teacher's guide. The above ideas form a beginning for your guide. In fact, I think I'll follow my own suggestion and add a few more ideas to my current website teacher's guide.
Most of all, keep writing. Start your own sequel. Most publishers want "right of first refusal" for anything you write after you sign their contract. Start a sequel, companion or new book. Get something to them.
One idea in "100 Ways to Market Your Children's Book" suggests getting to know the publisher's marketing team. I have to say, Pelican's team keeps me informed. Past blog posts covered ideas sent from the team. If they don't contact you, contact them with questions, ideas, pictures and a list of your book events. They will appreciate your promotion efforts.
While waiting for the book release, prepare a school presentation. I have permission from Amon Carter Museum to use the pictures from the book in educational programs. PowerPoint programs combine visuals with verbal comments. I don't want to give away the whole book in a presentation, but create enough interest that children will want the book. Even if yours is fiction, you can plan a reading and develop questions to discuss as well as suggestions of ways to use the book. Offer creating a script for a classroom play. Have children research something from the book, i.e., a time, place or event. They can create another place and write or tell a similar or new story. Take a character to the next level. Write a sequel. What did the character do after the end of the book?
On your website, create a teacher's guide. The above ideas form a beginning for your guide. In fact, I think I'll follow my own suggestion and add a few more ideas to my current website teacher's guide.
Most of all, keep writing. Start your own sequel. Most publishers want "right of first refusal" for anything you write after you sign their contract. Start a sequel, companion or new book. Get something to them.
Monday, August 16, 2010
More Promotion Ideas
My out-of-town company left this morning so it is time to get back on schedule.
Promotion ideas fill my mind and time at this point. Even though the book hasn't been released as yet, I want to be prepared ahead of time. I suggested to the publisher that I make bookmarks with the book cover as well as a few buttons (like political buttons) that I and/or friends can wear. Bookmarks I'll pass out at schools and anyplace else I frequent. Even my hairdresser has my business cards on her counter.
The publisher gave permission to put the book cover on the two items I've mentioned as long as they are given away and not sold. Be aware of such rules before you go to any expense. Postcards printed with the book cover work well for mailings.
Some of the "100 Ways to Market Your Children's Book" article named in the last post included making marketing idea suggestions in your query letter. In other words, don't wait until you have a contract to think about promotion. Publishers today expect authors to promote almost as much as the publishing house. My publisher is small and I understand they may do more for authors than a big house. I'm hoping so.
Others suggestions:
1. Research what other authors have done. Most of my ideas came from Debbie Dadey and a friend who acted as her publicist when Debbie lived in Fort Collins. Since my book is nonfiction, Debbie recently suggested I post a teacher's guide on my website. I've completed that even though the book is not out yet. The activities relate to any art works a teacher might use in her classroom.
2. Keep in close contact with the publishing house's publicist. Find out what in-house promotions they do as well as any social networks postings.
3. Have someone take photos at your appearances related to writing. Then post them online at websites, blogs or social media.
4. Participate in list serves. I belong to a couple of list serves and might research others that fit my needs.
These ideas offer a beginning for your research on promotion. If you know of something that works, perhaps you'd share it with the readers here.
Promotion ideas fill my mind and time at this point. Even though the book hasn't been released as yet, I want to be prepared ahead of time. I suggested to the publisher that I make bookmarks with the book cover as well as a few buttons (like political buttons) that I and/or friends can wear. Bookmarks I'll pass out at schools and anyplace else I frequent. Even my hairdresser has my business cards on her counter.
The publisher gave permission to put the book cover on the two items I've mentioned as long as they are given away and not sold. Be aware of such rules before you go to any expense. Postcards printed with the book cover work well for mailings.
Some of the "100 Ways to Market Your Children's Book" article named in the last post included making marketing idea suggestions in your query letter. In other words, don't wait until you have a contract to think about promotion. Publishers today expect authors to promote almost as much as the publishing house. My publisher is small and I understand they may do more for authors than a big house. I'm hoping so.
Others suggestions:
1. Research what other authors have done. Most of my ideas came from Debbie Dadey and a friend who acted as her publicist when Debbie lived in Fort Collins. Since my book is nonfiction, Debbie recently suggested I post a teacher's guide on my website. I've completed that even though the book is not out yet. The activities relate to any art works a teacher might use in her classroom.
2. Keep in close contact with the publishing house's publicist. Find out what in-house promotions they do as well as any social networks postings.
3. Have someone take photos at your appearances related to writing. Then post them online at websites, blogs or social media.
4. Participate in list serves. I belong to a couple of list serves and might research others that fit my needs.
These ideas offer a beginning for your research on promotion. If you know of something that works, perhaps you'd share it with the readers here.
Monday, August 9, 2010
How to Impress Booksellers and more Promotion
My publisher's school sales manager suggested a blog in her newsletter - Breaking Through by Doug Solter. His post, How to Impress Booksellers, is the result of reading tweets on Twitter. You don't have to belong to Twitter to read the tweets; he summarized them for us. Many are common sense, but others offer sound advice.
Another interesting read is an article by Kevin Smokler on publicity with several other links to check out.
The SCBWI (Society of Children's Book Writers and Illustrators) Bulletin offered an article on 100 Ways to Market your Children's Book. To access it, click the link and then click NEW next to the title for it to come up in your Word document. The second article on that page is the one that actually appeared in the bulletin.
One suggestion to market your books is to write a teacher's guide. Debbie Dadey suggested that to me some time ago. My website now boasts a teacher's guide for HOW THE WEST WAS DRAWN: COWBOY CHARLIE'S ART even though the book hasn't actually gone to print yet. Many of the suggestions can be applied to other paintings as well as those of Charles Russell.
Another idea says to have pictures taken at appearances and post them in your social networks or website. Look soon on my website for a picture of the 1st author panel where I served recently.
Another interesting read is an article by Kevin Smokler on publicity with several other links to check out.
The SCBWI (Society of Children's Book Writers and Illustrators) Bulletin offered an article on 100 Ways to Market your Children's Book. To access it, click the link and then click NEW next to the title for it to come up in your Word document. The second article on that page is the one that actually appeared in the bulletin.
One suggestion to market your books is to write a teacher's guide. Debbie Dadey suggested that to me some time ago. My website now boasts a teacher's guide for HOW THE WEST WAS DRAWN: COWBOY CHARLIE'S ART even though the book hasn't actually gone to print yet. Many of the suggestions can be applied to other paintings as well as those of Charles Russell.
Another idea says to have pictures taken at appearances and post them in your social networks or website. Look soon on my website for a picture of the 1st author panel where I served recently.
Thursday, August 5, 2010
Promotion and Platform
The more I read, the more I learn about promotion and platform and how important they are. Short-handed publishers after many layoffs in the business depend more and more on the author to promote his/her book.
The Promotion Director for Pelican Publishing offered some links to ideas for authors. After the manuscript is a San Francisco Book Review blog which covers many subjects dealing with promotion as well as platform. Building your author platform gives a definition of platform and steps to build your own. Many other articles on the blog will be of interest. Check it out.
I am amazed at the wealth of information Pelican sends its authors. I received another newsletter today from the school sales manager. Both staff members send newsletters which help lead authors down the path to good promotion.
Perhaps you follow a blog on these two subjects that you can recommend for the readers of this blog. Add you comments.
The Promotion Director for Pelican Publishing offered some links to ideas for authors. After the manuscript is a San Francisco Book Review blog which covers many subjects dealing with promotion as well as platform. Building your author platform gives a definition of platform and steps to build your own. Many other articles on the blog will be of interest. Check it out.
I am amazed at the wealth of information Pelican sends its authors. I received another newsletter today from the school sales manager. Both staff members send newsletters which help lead authors down the path to good promotion.
Perhaps you follow a blog on these two subjects that you can recommend for the readers of this blog. Add you comments.
Monday, August 2, 2010
Promotion and Pelican Publishing
I received a long email today from the Promotion Director of my publisher, Pelican Publishing. The newsletter is called Promotion with Pelican. I discovered the more I learn about the publishing house, the more I like them. I feel fortunate they chose to purchase my book on Charles Russell.
Information included links on how to start tweeting on Twitter. I need to get into that social network program and you probably do also. I understand it is very successful for writers. Once I learn more about it, perhaps I'll figure out more about Facebook and LinkedIn.
Twitter information starts with frequently asked questions. Next came Seven tips for marketing through Twitter. For more ideas, check out this quick reference from website Traffic Expert Nick Stewart: How I will Add 1,000 Twitter followers this year.
Other suggestions included:
1. Make one of your book characters a Twitter user name.
2. Make use of hash tags (the # symbol). The symbol identifies searchable terms on Twitter. It makes searching for news about whatever the symbol represents easy. I first have to learn more about Twitter symbols and how to use them. I'm hoping I discover that in the above links.
3. Participate in Follow Friday. Click on this link for an article on Follow Friday from Mashable (whatever that is!).
4. Include a profile photo. Some people believe users will trust a person more if they see how they look. Be sure to smile.
5. Use the bio box! People like to know with whom they speak. You might even include a link to your web page.
Her best recommendation is to start tweeting, shart reading other's tweets and start responding. I'd add sign up for Twitter if you haven't already.
Next post will include more links to her suggested articles on promotion.
Information included links on how to start tweeting on Twitter. I need to get into that social network program and you probably do also. I understand it is very successful for writers. Once I learn more about it, perhaps I'll figure out more about Facebook and LinkedIn.
Twitter information starts with frequently asked questions. Next came Seven tips for marketing through Twitter. For more ideas, check out this quick reference from website Traffic Expert Nick Stewart: How I will Add 1,000 Twitter followers this year.
Other suggestions included:
1. Make one of your book characters a Twitter user name.
2. Make use of hash tags (the # symbol). The symbol identifies searchable terms on Twitter. It makes searching for news about whatever the symbol represents easy. I first have to learn more about Twitter symbols and how to use them. I'm hoping I discover that in the above links.
3. Participate in Follow Friday. Click on this link for an article on Follow Friday from Mashable (whatever that is!).
4. Include a profile photo. Some people believe users will trust a person more if they see how they look. Be sure to smile.
5. Use the bio box! People like to know with whom they speak. You might even include a link to your web page.
Her best recommendation is to start tweeting, shart reading other's tweets and start responding. I'd add sign up for Twitter if you haven't already.
Next post will include more links to her suggested articles on promotion.
Thursday, July 15, 2010
Promotion continued
How can you promote your book? I'm making a list for HOW THE WEST WAS DRAWN: COWBOY CHARLIE'S ART.
I've searched all connections I may have - book clubs, library, museums, golf league, crafts group, relatives and writer's organizations to name a few. Should you do those presentations and signings for free?
Book signings definitely are free with hopes of selling some books. What about other signings? I belong to Colorado Author's League. An email request came through before I had a book contract asking for twelve authors to speak at a school in Denver. The other day I received another call-out for the same school from CAL again. It seems the curriculum coordinator only received a few volunteers. The same day, SCBWI posted her request. Volunteers may be the key word.
In other words, the curriculum coordinator is asking for twelve authors to present - one author a month - for only sales of their books. She advertises, sends out press releases and whatever she can to bring in an audience. The after school program usually draws from 50 to 100 parents and children. Their tight school budget does not allow for payment to the authors. I volunteered.
Some authors never do school visits for various reasons - time, talent, personality or distance. I'm not sure how they help the publisher promote their book or if they have good sales. Each author must promote in her/his own way.
As a first book author, I don't feel I can require a fee. If the school allows book sales, what more can I ask? I've read that the first three presentations should be free and then expect payment. I know if a person doesn't charge for their expertise, they are often considered less valuable. Still, at this point, I can't require each child buy a book or a classroom pay a fee. Although my book offers the tools with which to view other art works in addition to those shared Russell pictures and I want to spread that knowledge, I still can't insist the children buy books.
Instead, I'll present a teaser PowerPoint presentation in hopes of creating their interest in a purchase. I'll find as many places to present as I can. This book is really not just for children. Adults will glean ways to involve their children with art. I know because when I read my manuscript to my critique group, they were more like children than adults trying to find the hidden objects or answer my questions.
Determine how you want to promote your book. But remember, just like you tithe donations, think about tithing your promotions. For every paid performance, consider giving one away.
I've searched all connections I may have - book clubs, library, museums, golf league, crafts group, relatives and writer's organizations to name a few. Should you do those presentations and signings for free?
Book signings definitely are free with hopes of selling some books. What about other signings? I belong to Colorado Author's League. An email request came through before I had a book contract asking for twelve authors to speak at a school in Denver. The other day I received another call-out for the same school from CAL again. It seems the curriculum coordinator only received a few volunteers. The same day, SCBWI posted her request. Volunteers may be the key word.
In other words, the curriculum coordinator is asking for twelve authors to present - one author a month - for only sales of their books. She advertises, sends out press releases and whatever she can to bring in an audience. The after school program usually draws from 50 to 100 parents and children. Their tight school budget does not allow for payment to the authors. I volunteered.
Some authors never do school visits for various reasons - time, talent, personality or distance. I'm not sure how they help the publisher promote their book or if they have good sales. Each author must promote in her/his own way.
As a first book author, I don't feel I can require a fee. If the school allows book sales, what more can I ask? I've read that the first three presentations should be free and then expect payment. I know if a person doesn't charge for their expertise, they are often considered less valuable. Still, at this point, I can't require each child buy a book or a classroom pay a fee. Although my book offers the tools with which to view other art works in addition to those shared Russell pictures and I want to spread that knowledge, I still can't insist the children buy books.
Instead, I'll present a teaser PowerPoint presentation in hopes of creating their interest in a purchase. I'll find as many places to present as I can. This book is really not just for children. Adults will glean ways to involve their children with art. I know because when I read my manuscript to my critique group, they were more like children than adults trying to find the hidden objects or answer my questions.
Determine how you want to promote your book. But remember, just like you tithe donations, think about tithing your promotions. For every paid performance, consider giving one away.
Monday, July 12, 2010
Author Book Promotion
I've spent the better part of today surfing the Internet on ways to promote my first book. Believe me, there are plenty of ideas out there. Just Google "Promoting your Book." Then choose any of the links. You'll find something you can use whether it is a new book or one you published two years ago. One article told a story of someone making a best seller's list and increasing sales a year after publication.
I'll list a few of the ideas I found. First of all be in contact with your publisher's promotion department. Learn what they plan before you jump in and take over. Many ideas I found deal with self-publishing but some address how to help the publisher promote your book. All ideas work for publisher generated books.
1. Start locally. Contact as many local media as possible. Create interest in an interview with you even if you have to write an article yourself. Don't depend on a press release but pass them a hook that gets them interested in your book.
2. Identify your audience. Before an attempt to promote, decide which audience best suits your book. In my case, audiences include children, parents, museums, elementary classroom teachers, libraries, parenting and senior magazines and history teachers even as high as middle school. Under each of those headings I could add organizations which support the audience - PTA, school media managers, library associations and magazines. There are many more to consider.
3. Make your own advertisements. Create business cards and bookmarks focusing on your book. You could even make bumper stickers with the name of your book or a personalized T-shirt to wear while grocery shopping. Style a license plate holder with the name of your book or your book's website. Contact local bookstore event managers to line up a book signing. Design a button that advertises your book and wear it constantly. One of the Chicken Soup books that carried two of my stories sent each author buttons to wear. They created a lot of interest.
4. Book signings. Don't just sign books. Prepare a presentation to tease the audience into purchasing your book. In my case, I've already planned a PowerPoint presentation. If that isn't possible, I'll take a Russell print and do some of the activities from the book.
5. Be sure you have an elevator pitch ready to answer the question "What is your book about?" On our cruise, several new acquaintances questioned me. I have a short description that I think creates an interest.
6. Network. Don't pass up any opportunity to speak or network with organizations such as book clubs, churches, Newcomers. Drum up your own speaking opportunities.
7. Write magazine articles about your book subject. I've sold articles on playing games in an art museum. I think I'll remarket the articles and include information for buying the book to play some of those games at home with your children/grandchildren.
8. Here is a small list of blogs or websites with information pertaining to promotion
www.adlebooks.com/kremer.htm - an interview with John Kremer on promotion, platform, networking and speaking
http://www.promotingyourbook.com/ - No BS guide to promotion
http://www.promotingyourbooks.com/ - similar to above but with several focuses
www.bobbaker.com/qu/10ways.html - an article on promotion
Whether promoting a new book or an older release, consider bumping up interest in the ways I've suggested or those from the websites.
I'll list a few of the ideas I found. First of all be in contact with your publisher's promotion department. Learn what they plan before you jump in and take over. Many ideas I found deal with self-publishing but some address how to help the publisher promote your book. All ideas work for publisher generated books.
1. Start locally. Contact as many local media as possible. Create interest in an interview with you even if you have to write an article yourself. Don't depend on a press release but pass them a hook that gets them interested in your book.
2. Identify your audience. Before an attempt to promote, decide which audience best suits your book. In my case, audiences include children, parents, museums, elementary classroom teachers, libraries, parenting and senior magazines and history teachers even as high as middle school. Under each of those headings I could add organizations which support the audience - PTA, school media managers, library associations and magazines. There are many more to consider.
3. Make your own advertisements. Create business cards and bookmarks focusing on your book. You could even make bumper stickers with the name of your book or a personalized T-shirt to wear while grocery shopping. Style a license plate holder with the name of your book or your book's website. Contact local bookstore event managers to line up a book signing. Design a button that advertises your book and wear it constantly. One of the Chicken Soup books that carried two of my stories sent each author buttons to wear. They created a lot of interest.
4. Book signings. Don't just sign books. Prepare a presentation to tease the audience into purchasing your book. In my case, I've already planned a PowerPoint presentation. If that isn't possible, I'll take a Russell print and do some of the activities from the book.
5. Be sure you have an elevator pitch ready to answer the question "What is your book about?" On our cruise, several new acquaintances questioned me. I have a short description that I think creates an interest.
6. Network. Don't pass up any opportunity to speak or network with organizations such as book clubs, churches, Newcomers. Drum up your own speaking opportunities.
7. Write magazine articles about your book subject. I've sold articles on playing games in an art museum. I think I'll remarket the articles and include information for buying the book to play some of those games at home with your children/grandchildren.
8. Here is a small list of blogs or websites with information pertaining to promotion
www.adlebooks.com/kremer.htm - an interview with John Kremer on promotion, platform, networking and speaking
http://www.promotingyourbook.com/ - No BS guide to promotion
http://www.promotingyourbooks.com/ - similar to above but with several focuses
www.bobbaker.com/qu/10ways.html - an article on promotion
Whether promoting a new book or an older release, consider bumping up interest in the ways I've suggested or those from the websites.
Friday, July 9, 2010
Home again
We returned from the cruise to Alaska and I can't remember what day it is. Thursday went by in a blur. Got up too late to golf. Friday sped by. I almost fell asleep when the gallery was empty during my four hour volunteer shift. So, here I am - late again - with more information on writing.
I'm trying to learn to operate my website. I've written a bio, a front page and added my new book. Check it out at http://www.lindaosmundson.com/. I have to set up a page for kids and then perhaps I'll be finished for a while. Code Sail Corporation is a friend who is really easy on me. He helps a lot and doesn't get upset when I ask dumb questions.
Promotion involves communicating with any organizations to which you belong. For instance, I advertised the July 22nd 1st author panel with my SCBWI Northern Colorado group. Meeting is 6:30-8:30 at the Northern Colorado Writer's studio next to Chico's in the Foothills Mall area. I informed my golf group in case anyome might be interested in attending. The price is right - only $10. Any blog readers in the Fort Collins area are welcome. I plan to bring props!
I've also set up my first book signing. The Loveland Museum/Gallery where I serve as volunteer Docent Coordinator will print it in their catalog of events when the time comes. I'll prepare a PowerPoint presentation to go along with the signing to interest more people.
I learned from a teacher friend who I should contact at school districts. Once school starts, I'll work on that. The Pelican Marketing Department will also contact schools. I may be busier than I expected but, hopefully, all my promotion will generate more sales.
Be mindful that publishers now expect authors to help in as many ways as possible. Their staff budgets have been cut so any promotion done by the author is appreciated. Think how you might market your book.
I'm trying to learn to operate my website. I've written a bio, a front page and added my new book. Check it out at http://www.lindaosmundson.com/. I have to set up a page for kids and then perhaps I'll be finished for a while. Code Sail Corporation is a friend who is really easy on me. He helps a lot and doesn't get upset when I ask dumb questions.
Promotion involves communicating with any organizations to which you belong. For instance, I advertised the July 22nd 1st author panel with my SCBWI Northern Colorado group. Meeting is 6:30-8:30 at the Northern Colorado Writer's studio next to Chico's in the Foothills Mall area. I informed my golf group in case anyome might be interested in attending. The price is right - only $10. Any blog readers in the Fort Collins area are welcome. I plan to bring props!
I've also set up my first book signing. The Loveland Museum/Gallery where I serve as volunteer Docent Coordinator will print it in their catalog of events when the time comes. I'll prepare a PowerPoint presentation to go along with the signing to interest more people.
I learned from a teacher friend who I should contact at school districts. Once school starts, I'll work on that. The Pelican Marketing Department will also contact schools. I may be busier than I expected but, hopefully, all my promotion will generate more sales.
Be mindful that publishers now expect authors to help in as many ways as possible. Their staff budgets have been cut so any promotion done by the author is appreciated. Think how you might market your book.
Thursday, June 10, 2010
Sales Department/Fact Sheet
As a new author with the publishing house, I received more information on sales, promotion, appearances and who handles each. This publishing house has state representatives with whom I'll eventually work in several capacities. They request I keep them abreast of my personal travel schedule and any leads for book signings I might have.
As an author, I can order books at a discount and if I order 250 or more books, the discount increases. Course, I believe I lose royalties on discounted books. Any books sold below costs do not receive royalties. I'm wondering if that means those sold at say SAMS or COSTCO. I'll need to check that out.
Another sales incentive is for the author to make up teacher guides for using the book in the classroom. I could do that and will probably look into their process. This book is an interactive "looking" at art book. I've already worked on classroom presentations that take the looking farther than that in the book. I'll lead teachers in integrating the art into other parts of their curriculum.
The publisher will also set up a sales link for my website so books can be sold from it. I appreciate that idea. It isn't something to do now but to consider after the book comes out, or even just before.
Pelican provided more author information in a Fact Sheet. It helps answer any questions an author might be asked such as where can one buy the book. It also explains about the publishing house - which departments do which jobs. Again it emphasizes how important it is to keep them updated with personal travel plans, interviews, presentations, etc.
All in all, the house has answered most questions I might have. Granted, it is a lot of reading, but as a first time book author, I'm glad to have any and all information they offer.
Monday I'll pass on a couple of articles passed to me which cover web presence and some marketing information.
As an author, I can order books at a discount and if I order 250 or more books, the discount increases. Course, I believe I lose royalties on discounted books. Any books sold below costs do not receive royalties. I'm wondering if that means those sold at say SAMS or COSTCO. I'll need to check that out.
Another sales incentive is for the author to make up teacher guides for using the book in the classroom. I could do that and will probably look into their process. This book is an interactive "looking" at art book. I've already worked on classroom presentations that take the looking farther than that in the book. I'll lead teachers in integrating the art into other parts of their curriculum.
The publisher will also set up a sales link for my website so books can be sold from it. I appreciate that idea. It isn't something to do now but to consider after the book comes out, or even just before.
Pelican provided more author information in a Fact Sheet. It helps answer any questions an author might be asked such as where can one buy the book. It also explains about the publishing house - which departments do which jobs. Again it emphasizes how important it is to keep them updated with personal travel plans, interviews, presentations, etc.
All in all, the house has answered most questions I might have. Granted, it is a lot of reading, but as a first time book author, I'm glad to have any and all information they offer.
Monday I'll pass on a couple of articles passed to me which cover web presence and some marketing information.
Friday, May 21, 2010
It's Gone
With several sighs of relief, the contract I've been working on is in the mail. The fact it weighed just short of a pound tells you how much information the publisher required. I've covered some and will continue to update you on things you can do before you receive a contract so the process flows quickly once that prize arrives.
Not all publishers list so many details to be completed. Perhaps it is because this is a non-fiction piece. At any rate, don't be disappointed if you aren't asked for all I've mentioned! Much of the information related to promotion and marketing. Almost all publishers today expect authors to help in both those areas, more so than in the past.
One surprise question involved the inspiration for the title. Luckily, Debbie Dadey attended our critique meeting the night I searched for a new name. She suggested "How the West Was Drawn" because researchers view Russell's paintings to see how the "real" West looked in the late 1800s and early 1900s. I added the part about Cowboy Charlie's Art since that was one of Russell's nicknames and because young children are always interested in cowboys. The question remains, "Will they keep the title?" We'll see.
Next, consider "advance quote leads." Since my main bibliography source passed away a few years after I met him, I wondered whom I could ask. Finally, I chose people who have interest in children and art -teacher/children's author (Ellen Javernick who just published "The Birthday Pet), former librarian/children's author (Debbie Dadey) and a museum curator. All three gave me great quotes.
Plan now who could help promote your book even before it comes out.
Not all publishers list so many details to be completed. Perhaps it is because this is a non-fiction piece. At any rate, don't be disappointed if you aren't asked for all I've mentioned! Much of the information related to promotion and marketing. Almost all publishers today expect authors to help in both those areas, more so than in the past.
One surprise question involved the inspiration for the title. Luckily, Debbie Dadey attended our critique meeting the night I searched for a new name. She suggested "How the West Was Drawn" because researchers view Russell's paintings to see how the "real" West looked in the late 1800s and early 1900s. I added the part about Cowboy Charlie's Art since that was one of Russell's nicknames and because young children are always interested in cowboys. The question remains, "Will they keep the title?" We'll see.
Next, consider "advance quote leads." Since my main bibliography source passed away a few years after I met him, I wondered whom I could ask. Finally, I chose people who have interest in children and art -teacher/children's author (Ellen Javernick who just published "The Birthday Pet), former librarian/children's author (Debbie Dadey) and a museum curator. All three gave me great quotes.
Plan now who could help promote your book even before it comes out.
Subscribe to:
Posts (Atom)