Promotion continued

How can you promote your book? I'm making a list for HOW THE WEST WAS DRAWN: COWBOY CHARLIE'S ART.

I've searched all connections I may have - book clubs, library, museums, golf league, crafts group, relatives and writer's organizations to name a few. Should you do those presentations and signings for free?

Book signings definitely are free with hopes of selling some books. What about other signings? I belong to Colorado Author's League. An email request came through before I had a book contract asking for twelve authors to speak at a school in Denver. The other day I received another call-out for the same school from CAL again. It seems the curriculum coordinator only received a few volunteers. The same day, SCBWI posted her request. Volunteers may be the key word.

In other words, the curriculum coordinator is asking for twelve authors to present - one author a month - for only sales of their books. She advertises, sends out press releases and whatever she can to bring in an audience. The after school program usually draws from 50 to 100 parents and children. Their tight school budget does not allow for payment to the authors. I volunteered.

Some authors never do school visits for various reasons - time, talent, personality or distance. I'm not sure how they help the publisher promote their book or if they have good sales. Each author must promote in her/his own way.

As a first book author, I don't feel I can require a fee. If the school allows book sales, what more can I ask? I've read that the first three presentations should be free and then expect payment. I know if a person doesn't charge for their expertise, they are often considered less valuable. Still, at this point, I can't require each child buy a book or a classroom pay a fee. Although my book offers the tools with which to view other art works in addition to those shared Russell pictures and I want to spread that knowledge, I still can't insist the children buy books. 

Instead, I'll present a teaser PowerPoint presentation in hopes of creating their interest in a purchase. I'll find as many places to present as I can. This book is really not just for children. Adults will glean ways to involve their children with art. I know because when I read my manuscript to my critique group, they were more like children than adults trying to find the hidden objects or answer my questions.

Determine how you want to promote your book. But remember, just like you tithe donations, think about tithing your promotions. For every paid performance, consider giving one away.

Home again

We returned from the cruise to Alaska and I can't remember what day it is. Thursday went by in a blur. Got up too late to golf. Friday sped by. I almost fell asleep when the gallery was empty during my four hour volunteer shift. So, here I am - late again - with more information on writing.

I'm trying to learn to operate my website. I've written a bio, a front page and added my new book. Check it out at http://www.lindaosmundson.com/. I have to set up a page for kids and then perhaps I'll be finished for a while. Code Sail Corporation is a friend who is really easy on me. He helps a lot and doesn't get upset when I ask dumb questions. 

Promotion involves communicating with any organizations to which you belong. For instance, I advertised the July 22nd 1st author panel with my SCBWI Northern Colorado group. Meeting is 6:30-8:30 at the Northern Colorado Writer's studio next to Chico's in the Foothills Mall area. I informed my golf group in case anyome might be interested in attending. The price is right - only $10. Any blog readers in the Fort Collins area are welcome. I plan to bring props!

I've also set up my first book signing. The Loveland Museum/Gallery where I serve as volunteer Docent Coordinator will print it in their catalog of events when the time comes. I'll prepare a PowerPoint presentation to go along with the signing to interest more people.

I learned from a teacher friend who I should contact at school districts. Once school starts, I'll work on that. The Pelican Marketing Department will also contact schools. I may be busier than I expected but, hopefully, all my promotion will generate more sales.

Be mindful that publishers now expect authors to help in as many ways as possible. Their staff budgets have been cut so any promotion done by the author is appreciated. Think how you might market your book.

Publisher requests

I received two emails - one from the Pelican School Sales Manager and one from my editor.

First, they asked when and where I'd like to have my first book signing. Being that it is really early and I'm not even sure when the book will be out, it is hard to think about a first book signing. However, the Loveland Museum/Gallery, where I volunteer as a docent, suggested, when I told them about the sale, that they would definitely have a book signing. Friday I asked if that were still true. We are now planning a Saturday date in May before school is out. Not only will I sign books, but, I'll begin with a presentation on Charles M. Russell, the book's subject. A follow-up on the book signing will appear here closer to the launch date.

Where would you want a first signing? Why?

The other email stated two additional requirements. I must provide an Introduction page on how teachers can use the book and a timeline for the last page. The timeline was easy since one of my resource books has a rather short biography of the artist. I chose happenings that would appeal to children.

The Introduction can include the ways I've interacted with children for looking at art in museum settings and suggestions for incorporating the art into other curriculum areas. I just have to figure out how to make the page short! Introductions are not always required by publishers. Ask early.

I am still trying to get my website filled out and ready to go - another suggestion by publishers. I'm working on the bio. A friend sent an article from Lori Russell's blog which offers ideas for opening leads of a profile, very similar to a bio. Check it out at  http://writersontherise.wordpress.com/category/columnists/lori-russell/.  Scroll down to the fourth post. In fact, you might want to read a few of her other posts on writing. They are old but pertinent.

I'm hoping to get the bio posted before I leave on a trip this coming Wednesday. Think about your bio. Besides a long version, consider including medium and short ones. If your book is non-fiction, think about an introduction. If a biography related subject, consider making a timeline.