My publisher's school sales manager suggested a blog in her newsletter - Breaking Through by Doug Solter. His post, How to Impress Booksellers, is the result of reading tweets on Twitter. You don't have to belong to Twitter to read the tweets; he summarized them for us. Many are common sense, but others offer sound advice.
Another interesting read is an article by Kevin Smokler on publicity with several other links to check out.
The SCBWI (Society of Children's Book Writers and Illustrators) Bulletin offered an article on 100 Ways to Market your Children's Book. To access it, click the link and then click NEW next to the title for it to come up in your Word document. The second article on that page is the one that actually appeared in the bulletin.
One suggestion to market your books is to write a teacher's guide. Debbie Dadey suggested that to me some time ago. My website now boasts a teacher's guide for HOW THE WEST WAS DRAWN: COWBOY CHARLIE'S ART even though the book hasn't actually gone to print yet. Many of the suggestions can be applied to other paintings as well as those of Charles Russell.
Another idea says to have pictures taken at appearances and post them in your social networks or website. Look soon on my website for a picture of the 1st author panel where I served recently.
Turning Up The Heat
6 days ago