Thursday, August 5, 2010

Promotion and Platform

The more I read, the more I learn about promotion and platform and how important they are. Short-handed publishers after many layoffs in the business depend more and more on the author to promote his/her book.

The Promotion Director for Pelican Publishing offered some links to ideas for authors. After the manuscript is a San Francisco Book Review blog which covers many subjects dealing with promotion as well as platform. Building your author platform gives a definition of platform and steps to build your own. Many other articles on the blog will be of interest. Check it out.

I am amazed at the wealth of information Pelican sends its authors. I received another newsletter today from the school sales manager. Both staff members send newsletters which help lead authors down the path to good promotion.

Perhaps you follow a blog on these two subjects that you can recommend for the readers of this blog. Add you comments.


  1. Since I'm self published I have to look to other sites for this info. I list them on my blog under Helpful Blogs To Help You for others to benefit from.

    Stephen Tremp

  2. Stephen, much of the information I provide works for self-published authors. I'll put your blog on my site. Thanks for your comment.

  3. Linda, I've been trying to develop a clickable signature using ideas from a post by Pat Stoltey and some suggestions from Maryjo. If I can get one working, every time I comment on somebody's post, my signature would be a link leading back to my blog. Would that be useful for you also? I'll paste in one of my attempts.


    Peter D Springberg, MD, FACP