The more I read, the more I learn about promotion and platform and how important they are. Short-handed publishers after many layoffs in the business depend more and more on the author to promote his/her book.
The Promotion Director for Pelican Publishing offered some links to ideas for authors. After the manuscript is a San Francisco Book Review blog which covers many subjects dealing with promotion as well as platform. Building your author platform gives a definition of platform and steps to build your own. Many other articles on the blog will be of interest. Check it out.
I am amazed at the wealth of information Pelican sends its authors. I received another newsletter today from the school sales manager. Both staff members send newsletters which help lead authors down the path to good promotion.
Perhaps you follow a blog on these two subjects that you can recommend for the readers of this blog. Add you comments.
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